Filipino Australian Gail Sorronda launched her eponymous label in 2005 at Australian Fashion Week after winning the Mercedes-Benz Start-Up award with her graduate collection, Angel at my Table.

Since then, Gail Sorronda’s dark romantic designs have developed a cult following and captured the attention of some of fashion’s most influential people. Dolce & Gabbana who cherry-picked Gail Sorronda to be stocked in their Spiga2 store in Milan, were quoted in Vanity Fair that Gail Sorronda was one of the top-selling labels in their store. Stefano Gabbana in The Wall Street Journal declared, “I love Gail Sorronda, It’s my taste”. The late Karl Lagerfeld also named Gail Sorronda “one to watch.”

In 2012 Gail Sorronda opened the doors of her first permanent flagship boutique in James Street, Brisbane.

Gail Sorronda’s theatricality has been extended through working partnerships with Dark Mofo, MONA, Queensland Ballet, Australasian Dance Collective, National Gallery of Victoria, Urban Art Projects, Brisbane Festival, Disney, Chelsea Wolfe, Meg Washington, Michael Zavros, and other contemporary artists.

Worn by the likes of Winona Ryder, SZA, Lorde, and Agathe Rousselle, Gail Sorronda’s creative ingenuity resides in her ability to conceptually connect fashion with the ethereal and gothic. Gail Sorronda’s designs weave thematics together into rhapsodies of fabric, poetry you can wear.

GAIL SORRONDA Website